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Corporate communication · Change management · AI

You can invest in technology and strategy. Then you need to be understood.

When a company adopts AI, navigates change, protects its reputation or needs its leadership team to speak with one voice, it needs clear direction and human leadership capable of keeping strategy, communication and people moving together.

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Federica Grazia Bartolini
Founder-led agencyFederica Grazia BartoliniFounder and lead strategist · FrancoAngeli author · FERPI member

Senior strategy. Delivery built around the engagement.

FGB Communications is the corporate communications agency founded and led by Federica Grazia Bartolini. We support mid-sized and large companies when communication needs structure, reputation and leadership need strengthening, people need engaging, or a decision must become clear messages, channels and practical tools — inside and outside the organisation. Federica leads every engagement and, when needed, assembles the senior team best suited to deliver it.

15 years in international corporate communications at Indesit Company, Whirlpool Corporation and Beko Europe · FrancoAngeli author · FERPI member

Meet the agency →

Four areas of work

We do not stop at strategy. We build what it takes to put it into practice.

Plans, messages, content, tools and events ready to use: from the initial decision through delivery.

01

Corporate communication and reputation

One direction for identity, messages and reputation. Inside and outside the organisation.

Strategy, leadership positioning, media and stakeholders, internal communication and employee engagement.

What we deliverCommunication plan · corporate narrative · crisis protocol · recurring internal formats
02

Change communication

When there is a date in the calendar and something is changing for people.

Reorganisations, integrations and new operating models: from impact analysis through sustained adoption.

What we deliverChange story · announcement sequence · manager toolkit · engagement and listening plan
03

AI adoption and governance

Governing artificial intelligence adoption rather than being governed by it.

We align leaders, people, communication and accountability through the Golden Bridge® Method.

What we deliverAssessment · usage guidelines · toolkit · board and leadership workshops
04

Leadership meetings, conventions and events

Sessions that produce decisions, alignment and participation.

From strategy to staging: content, direction, creative leadership and production coordination.

What we deliverEvent architecture · script · materials · facilitation · post-event communication

When to call us

When communication cannot be a downstream activity.

The company is growingand identity, messages and tools are no longer keeping pace.The organisation is changingand people and stakeholders need to understand the direction.AI is arrivingand governance, adoption and internal communication are needed.Reputation is exposedand a clear voice and direction are needed before a crisis.Leadership needs alignmentand a meeting must produce decisions, not just slides.

How we work

One direction. The right expertise. Through to delivery.

We start with the problem, set the direction and build the right team of professionals around each engagement.

01We listen

The problem, the context and the people involved.

02We set the direction

Priorities, messages, sequence, channels and responsibilities.

03We deliver

The right team and tools that are ready to use.

Start here

What challenge are you facing?

Choose the route that fits you best. We will arrive at the first conversation prepared.

I need a partner for my company →I am an agency or technology partner →

The founder’s thinking

“You can change without becoming someone else. It holds for people, it holds for companies.”

Books, articles and reflections on communication, transformation, leadership and artificial intelligence live on Federica’s personal website.

Read Federica’s website →