Services
What we deliver, in practical terms.
Four areas of work and three ways of working together. For each one, you will find the scope, the tools we can produce and the situations in which to call us.
01
Corporate communication and reputation
One direction for identity, narrative and reputation. Inside and outside the organisation.
What it covers
- Communication strategy and plans
- Message architecture and tone of voice
- Reputation plan and crisis management
- Executive positioning for CEOs and leadership teams
- Media and stakeholder relations
- Internal communication: strategy, tailored campaigns and internal engagement programmes
- Employer branding: strategy, cross-functional integration and dedicated campaigns
What we deliver
- Annual, six-month, quarterly or project communication plan
- Narrative and key messages
- Crisis protocol, Q&A and holding statement
- Materials to prepare talks, speeches, posts and bylined articles for senior leaders
- Institutional materials: company profile, presentations, press releases and corporate identity guidelines
- Internal editorial plan and recurring formats: town halls, newsletters and messages
02
Change communication
When an important change is expected to affect people, customers, institutions, suppliers and partners.
What it covers
- Change impact assessment and stakeholder mapping
- Communicating reorganisations, integrations and succession
- Announcement sequence and direction
- Leadership alignment and manager preparation
- Listening and adoption measurement
What we deliver
- Change story and engagement plan
- Announcement sequence: who, what, when and in which order
- Emails, town halls, FAQs and materials for employees and management
- Listening, training and adoption measurement plan
03
AI adoption and governance
Governing artificial intelligence adoption rather than being governed by it, according to the Golden Bridge® Method.
What it covers
- Assessment of AI’s impact on the organisation, communication, people and reputation
- AI policy: roles, responsibilities and principles for the use of AI-generated content
- Leadership alignment and communication of adoption to employees
- Coordination with the client’s legal, HR, IT and compliance teams
What we deliver
- Assessment report with communication and organisational priorities
- Operational draft usage guidelines, subject to validation by the client’s legal and technical advisers
- Employee and manager toolkit
- Board and leadership workshops
- Internal communication plan for adoption
04
Leadership meetings, conventions and events
From the architecture of thought and key messages to staging, catering, content, direction and execution. For companies and beyond.
What it covers
- Leadership team meetings: objectives, agenda and slide format
- Conventions and employee events: narrative structure and content direction
- Management workshops on communication, change and AI
- Keynotes and in-company talks
- Creative direction for staging: sets, space, rhythm, moments and stage presence
- Coordination of executive production with partners selected for the project
What we deliver
- Meeting architecture, agenda and content direction
- Event script: who speaks, when, for how long and to what purpose
- Talks, presentations and participant materials
- Creative brief for staging, video and lighting
- Facilitation in the room
- Decision summary and post-event communication
Engagement formats
Three ways of working together.
Fractional communications director
Communication leadership without adding a director to your permanent staff. Inside your meetings and organisational dynamics, with agreed delegation and an NDA.
Project
One objective, one date, one deliverable: the assessment, the critical announcement, the communication plan, the AI policy.
Event or intervention
A leadership meeting, convention, workshop or keynote designed from strategy through to staging.
Proposals are developed on a tailored basis following a preliminary meeting and a client briefing. We do everything possible to meet our clients’ needs, and if something falls outside our scope, we say so.
Frequently asked questions
How does FGB Communications work?
We start with the problem and strategic direction, then translate decisions into messages, sequences, channels and practical materials. Federica retains strategic responsibility and the client relationship; we bring together the senior expertise the engagement requires.
Which organisations do you work with?
We work with companies, organisations and leadership teams when there is a defined challenge, a clear mandate and a budget aligned with the project.
What does “fractional communications director” mean?
It means Federica Grazia Bartolini takes on the direction of the company’s communication through an agreed engagement, attending leadership meetings as an in-house director would, with clear delegation and accountability.
Do you really make the materials, or do you coordinate an agency?
We make them. Communication plan, messages, announcement scripts, management Q&A, emails to employees, policies, content, event agendas and content. For specialist production — video, advanced design, development — we bring in specialists chosen for the project, under our direction.
We are adopting AI: is this change communication or the AI practice?
If the starting point is artificial intelligence adoption, we work through the AI practice while integrating change-management tools. If AI is only one workstream within a broader organisational transformation, the engagement starts with change communication. In both cases, we define the right scope with the client.
What is the Golden Bridge® Method?
It is the six-pillar framework (Brand & Beliefs, Reputation & Responsibility, Innovation & AI, Dialogue & Empathy, Growth & Leadership, Ethics & Authenticity) created by Federica Grazia Bartolini to communicate and lead change while building on what already works. It is described in the book “Governare l’impatto dell’AI in azienda” (FrancoAngeli, 2026) and on federicabartolini.com.
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